Archer Kitchen Privacy Policy

This Privacy Policy outlines how Archer Kitchen ("we"/"us"/"our") collects, uses, and protects your personal information. It forms part of our Terms and Conditions of Use and Cookie Policy. By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect and process personal information that identifies you as an individual ("Personal Information") when you interact with our website. This includes:

• Direct Interactions: Information you provide directly, such as when you register for an account, enter a competition, participate in surveys, or contact us via our contact page.
• Automated Technologies: Information collected automatically, such as browsing activity on our website, through cookies and similar technologies. This includes data collected by advertising services like Google Ads, Google Analytics, and Meta (formerly Facebook) for the purposes of targeted advertising.

2. How We Use Your Information

We use your Personal Information for various purposes, including:

• Responding to your enquiries and requests.
• Providing and personalising our services.
• Conducting market research and running promotional events.
• Complying with legal obligations and regulatory requirements.
• Advertising and Analytics: We use services like Google Ads, Google Analytics, and Meta advertising to show personalised ads and gather insights about the effectiveness of our marketing campaigns. This may involve the use of cookies and other tracking technologies to understand your interests and online behaviour.

3. Marketing Communications and Sponsored Content

• We may send you promotional materials about our services, products, and those of selected partners, with your consent. You can opt-out of receiving marketing communications at any time by contacting us via our contact page.
• Occasionally, we may feature sponsored content or third-party ads on our website. However, we will never share your Personal Information with advertisers or sponsors without your explicit consent. If a competition or promotion is run and managed by a brand we are affiliated with, we will clearly inform you if your data will be shared as part of the entry process.

4. Legal Basis for Processing

We process your Personal Information based on:

• Legitimate Interests: For example, conducting market research or improving our services.
• Consent: For activities like sending marketing communications or using non-essential cookies.
• Contractual Necessity: To provide the services you have requested.
• Legal Obligations: To comply with legal and regulatory requirements.

5. Information Security and Retention

We take the security of your Personal Information seriously and use various measures to protect it. We retain your information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law.

6. To Whom Your Information May Be Disclosed

Your information may be disclosed to:

• Our employees and affiliates.
• Third-party service providers who assist in providing our services, under strict confidentiality agreements.
• Legal and regulatory authorities, where required by law.

7. Your Rights in Relation to Your Information

You have rights regarding your Personal Information, including the right to access, correct, or delete your data. For more information on your rights or to exercise them, please contact us via our contact page.

8. Cookies

Our website uses cookies for identification, analysis, and advertising purposes. By using the website, you consent to the storing and accessing of cookies on your device. Please see our Cookie Policy for more information on how our website uses cookies.

9. Transferring Information Globally

Information you provide may be transferred to countries outside of the United Kingdom and the European Economic Area ("EEA"). We take steps to ensure your data is adequately protected, including using recognised certification schemes and contractual clauses.

10. Use of Personal Information Submitted to Other Websites

We are not responsible for the privacy practices of other websites. Please review the privacy policy of any website you visit.

Further Information

For further information on data protection and privacy, or to make any requests concerning your Personal Information, please contact us via our contact page.

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